Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites function efficiently, provide a better user experience, and supply information to website owners.

Cookies can be "session cookies" which are deleted when you close your browser, or "persistent cookies" which remain on your device for a set period or until you delete them manually. Cookies may be set by the website you are visiting ("first-party cookies") or by third-party services embedded on the website ("third-party cookies").

Similar technologies such as web beacons, pixels, local storage, and session storage may also be used on our website. References to "cookies" in this policy include these related technologies unless otherwise specified.

2. How We Use Cookies

Refreshactive uses cookies to enhance your browsing experience, analyse website traffic, and support our marketing efforts. We categorise cookies into three groups based on their purpose and the level of consent required:

2.1 Strictly Necessary Cookies

These cookies are essential for the operation of our website. They enable core functionality such as security, network management, and accessibility. Without these cookies, services you have requested cannot be provided. Because they are strictly necessary, they do not require your consent under applicable privacy legislation.

Examples of strictly necessary cookies we use:

• tdde_cookie_consent: Stores your cookie preference selections. Duration: 365 days. Provider: Refreshactive (first-party).
• session_id: Maintains your session state during a single visit. Duration: Session. Provider: Refreshactive (first-party).
• csrf_token: Protects form submissions against cross-site request forgery attacks. Duration: Session. Provider: Refreshactive (first-party).

2.2 Analytics Cookies

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously or in aggregated form. This data allows us to improve website structure, content relevance, and overall user experience. Analytics cookies are only placed on your device if you provide consent through our cookie banner.

Examples of analytics cookies that may be used with your consent:

• _ga: Distinguishes unique users by assigning a randomly generated number. Duration: 2 years. Provider: Google Analytics (third-party).
• _ga_*: Used to persist session state for Google Analytics 4. Duration: 2 years. Provider: Google Analytics (third-party).
• _gid: Distinguishes unique users on a short-term basis. Duration: 24 hours. Provider: Google Analytics (third-party).

We configure analytics tools to anonymise IP addresses where technically feasible and to respect Do Not Track browser signals where supported.

2.3 Marketing Cookies

Marketing cookies are used to track visitors across websites and display advertisements that are relevant and engaging. They may also be used to measure the effectiveness of advertising campaigns. Marketing cookies are only activated with your explicit consent.

Examples of marketing cookies that may be used with your consent:

• _fbp: Used by Meta to deliver advertisements across Facebook platforms. Duration: 90 days. Provider: Meta (third-party).
• ads_session: Tracks ad interaction and conversion events. Duration: 30 days. Provider: Refreshactive (first-party).
• utm_source: Records the marketing campaign source that referred you to our website. Duration: 30 days. Provider: Refreshactive (first-party).

3. Legal Basis for Cookie Use

Under the GDPR and the ePrivacy Directive, we process cookie data based on the following legal grounds:

• Strictly necessary cookies: Legitimate interest in providing a functional and secure website, or contractual necessity where cookies are required to deliver a service you have requested.
• Analytics cookies: Your explicit consent, obtained through our cookie consent banner before any non-essential cookies are placed.
• Marketing cookies: Your explicit consent, obtained separately from analytics consent to ensure granular control over your preferences.

In New Zealand, we comply with the Privacy Act 2020 principles regarding the collection of personal information through cookies, ensuring transparency and providing meaningful choice.

4. Managing Your Cookie Preferences

When you first visit our website, a cookie consent banner appears allowing you to accept all cookies, reject non-essential cookies, or customise your preferences through the Cookie Settings panel. You can change your preferences at any time by:

• Clearing your browser cookies and revisiting our website to trigger the consent banner again
• Contacting us at hello@refreshactive.world to request a reset of your stored consent preferences
• Adjusting your browser settings to block or delete cookies as described in Section 5 below

Your consent preferences are stored in the tdde_cookie_consent cookie for 365 days. After this period, the consent banner will reappear to confirm your current preferences.

5. Browser Controls

Most web browsers allow you to control cookies through their settings. You can typically configure your browser to:

• Block all cookies
• Block only third-party cookies
• Delete all cookies when you close the browser
• Notify you before a cookie is placed

Please note that blocking all cookies may affect the functionality of our website and your ability to use certain features. Strictly necessary cookies cannot be disabled through our cookie settings panel because they are required for basic website operation.

For instructions on managing cookies in specific browsers, consult the help documentation for Chrome, Firefox, Safari, Edge, or your preferred browser.

6. Third-Party Cookies

Some cookies on our website are placed by third-party services that appear on our pages. We do not control the placement or behaviour of these third-party cookies. The third parties responsible for these cookies have their own privacy and cookie policies, which we encourage you to review.

Third-party services that may set cookies on our website include Google Analytics for usage analysis and Meta for advertising measurement. We select third-party providers that demonstrate compliance with international data protection standards and require them to process data only according to our instructions.

7. Data Collected Through Cookies

Information collected through cookies may include your IP address (anonymised where possible), browser type and version, operating system, device type, pages visited, time and date of visits, time spent on pages, referral URLs, and interaction events such as clicks and scroll depth.

This information is processed in accordance with our Privacy Policy, which provides full details on data retention periods, security measures, and your rights regarding personal data collected through cookies.

8. Data Retention for Cookie Data

Cookie data retention periods vary by cookie type as specified in Section 2. Aggregated analytics data is retained for up to 26 months. Marketing attribution data is retained for up to 90 days. Consent preference records are retained for 365 days before renewal is requested.

When retention periods expire, cookie data is automatically deleted from our systems. You may delete cookies stored on your device at any time through your browser settings.

9. International Visitors

Our website is operated from New Zealand. If you access our website from the European Economic Area, United Kingdom, or other jurisdictions with specific cookie consent requirements, our cookie consent mechanism is designed to comply with those requirements by obtaining explicit consent before placing non-essential cookies.

10. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, applicable regulations, or our business practices. The date at the top of this page indicates when the policy was last revised. We encourage you to review this policy periodically.

Material changes that affect how we use cookies will be communicated through an updated consent banner or a prominent notice on our website.

11. Contact Us

If you have questions about our use of cookies or wish to exercise your rights regarding data collected through cookies, please contact us:

Refreshactive
233A Riverside Drive, Waterloo, Lower Hutt 5011, New Zealand
Email: hello@refreshactive.world
Phone: +64 22 037 1344